The Group

Quattro realities in one direction

Samo Industries has brought together production sites, technology, know-how, business culture, materials and values, with the vision of becoming a leader in the bathroom furnishings sector, satisfying customers, stakeholders and the human resources that work there.

Samo
The history

One group, many histories

The history of Samo Industries has been the interweaving of many stories. On the one hand the Venturato family, on the other hand that of Inda and the world of bathrooms. It all began thanks to the entrepreneurial spirit, passion and farsightedness of Orvile Venturato, who successfully understood, above all, the needs of the market. At a time when bathrooms were not even present in all homes, he decided to invest in this sector, ahead of the times. And so he founded Samo

The history

A success story

Vision and continuous investment have allowed Samo to accomplish one goal after another, always managing to predict the needs of the market, leading to a big advantage over the competition. The merger with Inda, which specialises in total living bathrooms, has enabled the Group to become a European leader in the bathroom furnishings sector. Today Samo Industries, still led by the Venturato family, continues to invest and grow, continuing in a single direction: creating unique bathroom experiences.

Inda Logo

1944

Inda is Founded in Caravate (Varese)

Inda: an artisan company specialized in the production of brass objects for bathroom furnishings.

Samo Logo

1960

Samo is Founded in Verona (Verona)

Thanks to Orvile Venturato, the soul and beating heart of Samos

Lineabeta Logo

1980

Lineabeta is founded

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Siro Logo

1990

Siro is founded

Samo's experience has resulted in a brand that is dedicated to the world of mass retail




The whole history of the Group

Click on the years to discover how Samo Industries was founded and its achievements

  • 1944
    Inda is founded
    • INDA
  • 1962
    Shares are acquired in Ve.Ca ( Vetreria di Cassano) in Bergamo
    • INDA
  • 1965
    Ceramica Dolomite is founded in Belluno
    • INDA
  • 1970
    The Inda subsidiary opens in France
    • INDA
  • 1980
    Inda subsidiaries open in Spain and Austria
    • INDA
  • 1985
    The first commercial is filmed for the Mediaset networks
    • INDA
  • 1990
    The joinery in Sartor di Olmi (Treviso) is acquired, it is still active today
    • INDA
  • 1999
    The first complete collection of bathroom furnishings is created
    • INDA
  • 2003
    Alessi and Inda collaborate to create complete bathroom furnishings
    • INDA
  • 2007
    The landmark of 10,000 items in the catalogue is reached
    • INDA
  • 2013
    Denis Venturato founds Samo industries
    • SAMO INDUSTRIES
  • 2019
    The holding company acquires 100% of the four brands
    • SAMO INDUSTRIES
  • 1960
    Samo is founded in Verona
    • SAMO
  • 1965
    Production site in Bonavigo (Verona)
    • SAMO
  • 1971
    The series of shower boxes in anodized aluminium is launched
    • SAMO
  • 1981
    The first round shower box is launched
    • SAMO
  • 1985
    The first folding bathtub screen is created
    • SAMO
  • 1990
    The workshops are expanded in Roverchiara (Verona)
    • SAMO
  • 1993
    The second generation of Venturato is launched
    • SAMO
  • 1998
    Tempered glass is introduced into the CEE series
    • SAMO
  • 2003
    The headquarters are expanded
    • SAMO
  • 2007
    The experience centre and showroom are opened
    • SAMO
  • 2013
    Denis Venturato founds Samo industries
    • SAMO INDUSTRIES
  • 2019
    The holding company acquires 100% of the four brands
    • SAMO INDUSTRIES
  • 1980
    Lineabeta is founded in Gambellara (Vicenza)
    • LINEABETA
  • 1988
    Launches its own brand on the market
    • LINEABETA
  • 1990
    Participates in some international trade fairs
    • LINEABETA
  • 1990
    The first catalogue dedicated to international exports is launched
    • LINEABETA
  • 2000
    Consolidates its presence in France, England and Germany
    • LINEABETA
  • 2004
    Begins to enter the Italian market until it is fully covered
    • LINEABETA
  • 2006
    Obtains ISO 9001:2000 certification
    • LINEABETA
  • 2015
    Starts to be present in furniture retail channels in Italy
    • LINEABETA
  • 2016
    New initiatives in the contract and e-commerce sectors
    • LINEABETA
  • 2019
    It is acquired by Samo S.p.A.
    • LINEABETA
  • 1990
    Siro is founded
    • SIRO
  • 1995
    Production of wall-mounted and free-standing accessories begins
    • SIRO
  • 2001
    The first Siro-branded shower box is launched
    • SIRO
  • 2006
    Collaboration begins with the main mass retail chains
    • SIRO
  • 2013
    Denis Venturato founds Samo industries
    • SAMO INDUSTRIES
  • 2019
    The holding company acquires 100% of the four brands
    • SAMO INDUSTRIES

Group profile

The Samo Industries Group, founded on 6th August 2013, led and owned by a single family, brings together four historic companies (Inda, Samo, Lineabeta and Siro), bringing together production sites, technology, know-how and an enviable cultural and human legacy

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Locations and production sites

The world of Samo Industries

The Group is very much rooted in the local area. Indeed, the production sites are in Italy but with an important international presence.

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Company Profile Samo Industries

The history, goals and values of the Group, from its foundation to the present day. The essence of Samo Industries in a single document.

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